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Showing posts with label slow food. Show all posts
Showing posts with label slow food. Show all posts
Wednesday, 7 August 2013
Learning the true meaning of slow food
Read this new post about a week with friends in Lucca in Tuscany
http://www.travelblog.org/Europe/Italy/Tuscany/Lucca/blog-801600.html
Thursday, 21 March 2013
Door To Door In Tuscany
It is no secret that the world
economy is in a rather bad shape. Every day brings new headlines of companies
or countries in deep financial trouble and talks of the time frame needed to
recover are enough to concern the most optimistic amongst us. In such a depressing
environment you have the choice to either wait for the storm to pass or to try
and take your fate into your own hands. The second option is exactly what some
young Italian citizens have elected to do.
Take the agricultural sector in Tuscany as an example. Not easy to make a living out of tending your own fields nowadays but it does offer a number of opportunities asking to be explored. If you are prepared to work hard and to be inventive it could very well pay off in the end. This reasoning has now started an interesting trend: If the customers do not or cannot come to you then go to the customers. Packing their vans to the hilt with top quality goods, these visionary men and women travel the Tuscan roads up and down the picturesque hills, bringing their products to their expanding clientele. Who do they visit? Mostly families too busy to complement their weekly shopping with fresh produce in between or inhabitants of remote villages, many of them older and without the necessary car that would take them to the nearest town. The majority of village shops have disappeared over the years, enabling this new breed of entrepreneurs to find their niche in the market.
Take the agricultural sector in Tuscany as an example. Not easy to make a living out of tending your own fields nowadays but it does offer a number of opportunities asking to be explored. If you are prepared to work hard and to be inventive it could very well pay off in the end. This reasoning has now started an interesting trend: If the customers do not or cannot come to you then go to the customers. Packing their vans to the hilt with top quality goods, these visionary men and women travel the Tuscan roads up and down the picturesque hills, bringing their products to their expanding clientele. Who do they visit? Mostly families too busy to complement their weekly shopping with fresh produce in between or inhabitants of remote villages, many of them older and without the necessary car that would take them to the nearest town. The majority of village shops have disappeared over the years, enabling this new breed of entrepreneurs to find their niche in the market.
Another idea is to bring a specific product to an area where it would not be easy to find it. Fish is the perfect illustration of that concept. If you live by the sea you will of course be spoiled for choice in the form of local fishermen or fish markets. But when you have made your home inland the sight of a refrigerated truck pulling up on the main square on market days will be very welcome.
Nicely ripe, sun-kissed fruit and extra fresh vegetables that have just been pulled out of the soil are also proving a hit. One entrepreneur selling baskets of home grown produce saw his customer base triple simply through word of mouth. Regional specialties are popular too: olive oil, sausages, pasta, biscuits or jams, to name but a few.
These initiatives have turned struggling and often unemployed women and men into business people. They may not have come up with anything new; they have however re-invented themselves, finding pleasure and enthusiasm in their working days again.
Author: K J S
Labels:
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entrepreneurship,
fish,
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self-employed,
slow food,
tuscany,
vegetables,
villa pool umbria,
villa tuscany
Friday, 8 March 2013
Fresh Mozzarella
In the midst of the current food scandals, it is getting more and more
difficult to trust what is on our plates. Horsemeat used instead of the
advertised beef? Fish incorrectly labelled? Eggs produced by battery hens but
sold as organic? We have all read these scary articles in the newspapers,
with a sinking feeling in our stomachs and our hearts.
Article Source: Articlesbase/Travel/Destinations
Author: K J S
It is however still possible to find people for whom food is a real
passion. Tasty, wholesome, fresh food. Take Samuele Frascarelli for example.
Samuele lives and works in a refuge in the Sibillini Mountains, close to Ascoli
Piceno in the heart of the Marches. A gorgeous region located in the middle of
Italy, Le Marche has been nicknamed the new Tuscany and is known for its
many succulent dishes. The cook not only prepares his share of delicious
recipes in the welcoming Capanna di Bolognola, he also makes his own cheese,
bread and cured meat. On request Samuele will produce mozzarella or ricotta in
front of guests, a riveting experience. Let's concentrate on the process of
producing mozzarella.
Both pasteurized and non-pasteurized buffalo or cow's milk can be used to
prepare this soft, versatile cheese. When made out of unpasteurized milk the
mozzarella has to be eaten on the same day, whereas the pasteurized version
will keep for a few days. A good three hours of fermentation turns the milk
into the unrefined version of the cheese. This paste is then chopped into small
chunks that are then plunged into boiling water. The temperature shock turns
the paste into a stringy lump that needs to be worked on, the water being
removed little by little, until the mass acquires the right texture. The
mozzarella can then be shaped into whatever form, although it is normally sold
as a big ball or a bag of little ones. To watch Samuele shape the cheese he has
created from scratch is quite fascinating. The last step is a short immersion
into salted water, which will give the mozzarella its taste. Try a bite before
and after and you will easily spot the difference this last part of the
process makes.
It is then time to savour the fresh cheese. The traditional way to do so would
be of course in the company of ripe, dark red tomatoes, a bunch of fresh basil
leaves, good quality olive oil and aceto di Balsamico and a sprinkling of salt
and pepper. But a slice of mozzarella arranged on top of crusty bread and
dipped into olive oil works just as well.
Article Source: Articlesbase/Travel/Destinations
Author: K J S
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